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Company MiShop.local
Industry Local search marketing

Increasing productivity and cost savings by implementing informed technical solutions for MiShop.local

Technical Solutions

Informed Digital Decisions

Local search optimization services

Local search marketing is essential for a physical business. It enables a business to rank higher in the search results and
increases the likelihood that the searcher will contact them to do business.

The Context
MiShop.local is the UK’s leading search optimization company service specialized in optimizing local business listings for multiple locations, brands and agencies. The client’s main requirement was to implement a technology solution that allows them to automate the internal process of data entry.

The Challenge & Key Requirements


As the information was constantly updating and the employees were handling large amounts of data, they needed an internal interface to help them automate the entire process.


During the assessment stage, we found out that the team manually imported their clients’ data in Google My Business at a specific date and time.

Project management

The company-specific requirement was to reduce repetitive and lower-value work like logging into the system and manually insert data of their clients.

Our Objectives

Develop the optimal technology solution that is suitable for the client’s needs – automation to manage large amounts of data.

Ensure the platform runs smoothly and complies with user-friendly interface best practices.

Ensure high-performance security, testing & deployment.

Key points & operations:

We did a complete assessment within the business and of the context the company was facing, as this step allowed us to rapidly move to the next phase – find the optimal technology solution that makes the information handling a tad easier and less consuming.

We detailed a tailor-made automated process including a software-defined infrastructure. This included the integration of a range of APIs available in Google My Business with the existing data management system of the client.

The solution was able to read, parse and translate files to Google My Business data entries.

Missing hardcoded elements – ensure a well-established quality control system that provided end customers the highest standards when using the application

Developing a bespoke solution allowed the client to import data within the platform, which automatically ran further through the process by publishing data in Google My Business. The company’s clients were able to connect with existing potential customers using the Google Post feature that allows them to create and share announcements, offers, new or popular items in stock, or event details directly with their customers.

Core Team



Solution Architect

The Results

Developed an automated interface aligned with the client requirements and business objectives:
Major Cost Savings and significant improvement to business metrics
+120% productivity
Boosted productivity by 120% within the operational team
Higher accuracy to reduce manual errors
Continuing Growth
Happier employees for better metrics in terms of employee engagement
Key Learnings
“You’re either the one that creates the automation or you’re getting automated.”
In the beginning, this set of tasks was a manual affair that cost a lot of time and resources. As we helped the client to figure out the solution that comes based on an informed technological decision, we were able to streamline their workflow that became a relatively straightforward process where everything is designed to benefit the company. This made the organization more profitable, flexible, and responsive. It also increased employee satisfaction, engagement, and productivity by removing mundane tasks from their workdays.

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